HTML5 video is set to become the next standard for displaying videos on the web and naturally, you should offer both a way in which users can stream your content through an HTML5 format as well as another format such as flash for those who have an older browser version.

Avoid using background images and music if your website is going to have a professional purpose. There is a reason why the vast majority of websites on which business is conducted do not use either of these. These techniques are amateurish. Music in particular can also be extremely annoying! Having music screaming through an user’s speakers immediately upon entering your website could leave the user with a feeling of being intruded. That user will surely leave and never come back.

Use breadcrumbs and make it so that clicking on the site logo returns you to the homepage. Breadcrumbs are markers that show where the visitor is in the site structure. For instance, the breadcrumbs might read “home > furniture > beds.” When the user clicks a link in the breadcrumbs, he can return to a page further up in the site hierarchy. Clicking on a business logo should generally take the visitor back to the homepage as well.

Place your logo at the top of each of your web pages. It is an easy way to link all your pages together and make your site one coherent entity. In addition, it creates brand recognition for site visitors. Use a logo that encompasses what your company is all about.

If you’re working on web design use the right graphics for the job. Remember, bitmap images are huge and usually don’t work well, PNGs work fine. For screenshots, text buttons, and other non-photographic images, use PNG if the image has more than 256 colors, and GIF if not. For photos, you can use JPEG images.

Before you begin creating your website, it can be beneficial to have your design laid out as a wire-frame image on your computer, or drawn out on a piece of paper. This will provide you with a reference that you can look back to as you begin implementing your ideas. It can be an effective organization tool, and additionally, can serve as a prototype to identify potential problems early on.

You should set aside at least one day per week to update your website. If you’re not updating it, you should at least check up on it to make sure that it’s functioning properly. As a site designer, it’s up to you, and you alone, to ensure that your site is in perfect working condition. If you fail to do so, you could lose a lot of traffic.

Create a scalable and reliable website. As technology advances and monitors keep changing, you can’t test your site across all platforms and screen sizes. Make sure the design, hosting, and code is scalable. Do this by making sure it’s error-free and making the loading smooth. This helps you create a good design that works for many circumstances.

Don’t use splash pages for your site unless required by law, and especially don’t use a Flash intro. Most people just want to get to your content as quickly as possible, and don’t care to look at useless splash pages. If you have some amusing content that you absolutely want visitors to see, integrate it into the homepage instead.

Consider using some sort of time tracking software to help keep you focused and on task. Getting distracted is an easy way to prolong the completion of any project your are working on and these time management products will help keep your head in the game, allowing you to achieve your goals on time.

Wherever your logo appears on your site, you should accompany it with a complementary slogan or tagline. Ideally, this tagline should be catchy and informative, and should offer some basic summary of the purpose of your site or product offering. The combination of your logo and tagline should appear on every page to create a sense of cohesion.

Be sure the websites you’re designing are cross-browser compatible. You must check your site in the most popular versions of every top browser. Some examples include Internet Explorer, Google Chrome, Safari, Mozilla Firefox and Opera. Many users use these browsers for surfing online, so you need to be sure your designs are being seen correctly on whatever they use.

Avoid using too many graphics. While graphics are important to give your website a professional, cohesive and well-designed look, using too many of them can create clutter. You should never use graphics simply to decorate your site; they are used to improve your site. Having the appropriate number of graphics that do not create clutter improves the usability of your website, too.

As stated in the above article, pretty much every business today has a website and if you know how to follow some simple software programs, then designing a site is easy. Apply the tips that you have learned in this article so you can get your business an online presence it deserves!

Iris Gaeddert is known as a scholar concerning london web designers