Participation in exhibition and trade events is one of the most competent, effectual and successful marketing activities available to you. Marking a presence in Business Show will give you coverage to an audience of over 25,000 aspiring, developing and expanding companies and the opportunity to sell your products and services to these highly targeted visitors on a face to face basis. You can’t afford to miss this, since no other form of marketing can get you in a room with so many potential customers actively looking for suppliers, information and guidance.
With the escalation in digital age exhibitions are one of the most effectual mediums for establishing and maintaining customer relations, they are the only media where buyers, sellers and products/services physically come together – a potential force for trade. Thus you should be exhibiting at the Business Shows even if you supply products and services to small businesses.
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REASONS for Participation:
1) SALES ESCALATION
Such events provide unrivalled break for you to make an excellent personal impression with your coveted new prospects and confirm an appointment in their diaries while they are with you. This forms a strong pedestal for sales.
2) IMPROVE CASH FLOW
Business events put you in front of the largest number of small/medium or large sized prospects. Such events are flooded with decision makers, attending the show to buy products and services.
3) FETCHING LEADS
Face to face nature of the conversation allows you to qualify the leads in detail and know exactly who to call first when you’re back in the office. Trade Shows or Business Events are super systems for gathering a host of quality leads for the sales team.
4) GAUGE MARKET REACTION TO YOUR OFFERINGS
Today’s digital age abridge the way to get market feedback on new or existing products or services but, for real time and face to face market research- combination of Trade event and digital technology makes a core piece of unprecedented technique to gauge market reaction.
5) MARKET POSITIONING
Participating in exhibitions and trade fairs increase your chances of acquiring business, building confidence in your brand and allowing your company to be seen as leaders by the market. This strengthens your company’s market stand and positions it as ELITE.
6) CUSTOMERS RELATIONS
Business Events are the ideal opportunity to keep in touch with your prospects and existing customers, introduce them to the team, demonstrate new products or services and make sure, at this particularly difficult time, that you do everything you can to keep them happy.
7) NETWORKING
Trade fairs in the US are the largest gathering of international suppliers and buyers for the market, this is also your best opportunity to network with your peers, discuss ideas with them and help formulate your online strategy. Or you can just catch up over a beer.
8) BRANDING
To achieve exclusive BRAND exposure among the coveted quality and number of visitors in attendance, participating in trade shows and exhibitions is that perfect activity which will provide you the opportunity and expose your offerings to such crowd who will buy your services.
9) FAST MARKET PENETRATION
Whether you are looking to breed sales leads, elevate your company profile or change market perceptions Trade Events and Business Shows serve the possibility of reaching a fat proportion of the market in a short span of time. What you can achieve in four days at an exhibition, you might not otherwise achieve in months. Business Events are also one of the speedy and cost-effective resources of exploring and entering new export markets.
10) HIGH PROFILE ENVIRONMENT
When it comes to organize major marketing events such as new product or service launches, what could concern you is the coveted quality and the number of visitors in attendance. Business Events or Trade shows provide that high profile environment where such programs will sure shot achieve tremendous success.
Thus participating in trade shows and exhibitions is a must to keep pace with current marketing trends.