There’s no doubting that video marketing is important – it has been since cinema and television first started accepting adverts. But it’s only in recent years that video marketing has become affordable for any business with an internet connection.

Nowadays you don’t even need a camera to make a video. Just log into your YouTube account, select “upload” as though you were going to upload a video from your phone and then choose one of the extra options they show – recording your webcam or making a slide show from a series of photos.

So there’s no actual barrier to making videos.

The only “barrier” is making them interesting to potential viewers.

It’s the “making them interesting” part that is the important part of that sentence.

For the best impact from your video marketing, you need to put yourself in the shoes of your clients and customers.

Ask yourself what they would like to know – things that will help them make a decision to buy from you rather than a competitor or even a completely different product that’s also competing for their money.

That may take a bit of thought but it is well worth doing.

The closer you can get to the reaction of “that was tailor made for me”, the better.

If you are customer facing, you’ll almost certainly know the top handful of questions that they ask all the time.

Answer those first – create a video for each of them, make the title in YouTube something close to the question – adjust it for sentence structure if necessary – and upload the video,

Then add a description. That helps both YouTube and Google to know more about what your newly uploaded video is about.

Don’t be afraid to use lots of words – if I have the time and inclination when I’m uploading a video, I’ll tend to repeat the content of the video near enough verbatim.

You can even get people to transcribe your videos and you can then upload the transcript to YouTube so that the on screen captions are better than the automatic attempt that they make.

That again helps both YouTube and Google better understand what your video is about.

In turn, that will help them bring your video higher up in the relevant search results.

Don’t be afraid to use lots of words – if I have the time and inclination when I’m uploading a video, I’ll tend to repeat the content of the video near enough verbatim.

You can even get people to transcribe your videos and you can then upload the transcript to YouTube so that the on screen captions are better than the automatic attempt that they make.

That again helps both YouTube and Google better understand what your video is about.

In turn, that will help them bring your video higher up in the relevant search results.

Which, in turn, will help drive people to your website because you’ve remembered to put a link to your website in that description.

Target to do videos to promote your business on a regular basis and you’ll find that they really do help to boost your sales.

Don’t be afraid to use lots of words – if I have the time and inclination when I’m uploading a video, I’ll tend to repeat the content of the video near enough verbatim.

You can even get people to transcribe your videos and you can then upload the transcript to YouTube so that the on screen captions are better than the automatic attempt that they make.

That again helps both YouTube and Google better understand what your video is about.

In turn, that will help them bring your video higher up in the relevant search results.

Which, in turn, will help drive people to your website because you’ve remembered to put a link to your website in that description.

Target to do videos to promote your business on a regular basis and you’ll find that they really do help to boost your sales.

Don’t be afraid to use lots of words – if I have the time and inclination when I’m uploading a video, I’ll tend to repeat the content of the video near enough verbatim.

You can even get people to transcribe your videos and you can then upload the transcript to YouTube so that the on screen captions are better than the automatic attempt that they make.

That again helps both YouTube and Google better understand what your video is about.

In turn, that will help them bring your video higher up in the relevant search results.

Which, in turn, will help drive people to your website because you’ve remembered to put a link to your website in that description.

Target to do videos to promote your business on a regular basis and you’ll find that they really do help to boost your sales.

Don’t be afraid to use lots of words – if I have the time and inclination when I’m uploading a video, I’ll tend to repeat the content of the video near enough verbatim.

You can even get people to transcribe your videos and you can then upload the transcript to YouTube so that the on screen captions are better than the automatic attempt that they make.

That again helps both YouTube and Google better understand what your video is about.

In turn, that will help them bring your video higher up in the relevant search results.

Which, in turn, will help drive people to your website because you’ve remembered to put a link to your website in that description.

Target to do videos to promote your business on a regular basis and you’ll find that they really do help to boost your sales.

Don’t be afraid to use lots of words – if I have the time and inclination when I’m uploading a video, I’ll tend to repeat the content of the video near enough verbatim.

You can even get people to transcribe your videos and you can then upload the transcript to YouTube so that the on screen captions are better than the automatic attempt that they make.

That again helps both YouTube and Google better understand what your video is about.

In turn, that will help them bring your video higher up in the relevant search results.

Which, in turn, will help drive people to your website because you’ve remembered to put a link to your website in that description.

Target to do videos to promote your business on a regular basis and you’ll find that they really do help to boost your sales.

Don’t be afraid to use lots of words – if I have the time and inclination when I’m uploading a video, I’ll tend to repeat the content of the video near enough verbatim.

You can even get people to transcribe your videos and you can then upload the transcript to YouTube so that the on screen captions are better than the automatic attempt that they make.

That again helps both YouTube and Google better understand what your video is about.

In turn, that will help them bring your video higher up in the relevant search results.

Which, in turn, will help drive people to your website because you’ve remembered to put a link to your website in that description.

Target to do videos to promote your business on a regular basis and you’ll find that they really do help to boost your sales.

Don’t be afraid to use lots of words – if I have the time and inclination when I’m uploading a video, I’ll tend to repeat the content of the video near enough verbatim.

You can even get people to transcribe your videos and you can then upload the transcript to YouTube so that the on screen captions are better than the automatic attempt that they make.

That again helps both YouTube and Google better understand what your video is about.

In turn, that will help them bring your video higher up in the relevant search results.

Which, in turn, will help drive people to your website because you’ve remembered to put a link to your website in that description.

Target to do videos to promote your business on a regular basis and you’ll find that they really do help to boost your sales.

Which, in turn, will help drive people to your website because you’ve remembered to put a link to your website in that description.

Target to do videos to promote your business on a regular basis and you’ll find that they really do help to boost your sales.

 

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