THE GLOBAL PACKAGING INDUSTRY HAS UNDER GONE A TOTAL METAMORPHOSIS WITH THE CHANGING CONSUMER TRENDS

Growing consumer awareness, urbanization, purchasing power are driving the trends in the global packaging industry, reports the Association of Packaging and Processing Technologies (PMMI).Factors like health and wellness, recycling, environmental issues, increasing disposable income, urbanization, convenience, smaller pack sizes, branding strategies are affecting the way packaging is done world over.

It is important for manufacturers to keep abreast with the market trends that reflect the changing needs of the consumers in the products that they offer.

From convenience to traceability, the product has to offer it all. The ‘cool to care’ consumers are seeking green packaging alternatives with a strong sustainability quotient. Hence, sustainability is no more an option- it is the essential part of future business planning for the packaging industry.

Consumers’ making informed choices more than ever has led the packaging labels to focus on the USPs. Smart packaging has paved way for innovative methods of display and product preservation. For, e.g., Products like vegetables, dairy, have a longer shelf life thanks to smart packaging. Innovative packaging designs for milk pouches are making the transportation of milk without refrigeration possible.

With its high standard of functionality, convenience, sustainability and cost-effectiveness, flexible packaging has made lives easier for on-the-go consumers. This factor is what has helped stoke the growth of the flexible packaging industry over the years.

According to Smithers Pira, the global flexible packaging industry is projected to reach  USD 248 billion by 2020. The growth prospects in the developing countries are exceedingly bright.

In the Indian context, the market is growing 14% p.a. It is expected to be a USD 32 billion industry in 2020)

Packaging which once upon a time had the simple purpose of protecting the packed products has come a long way. Today, owing to the increased awareness, packaging is an art, science and technology in itself. Progressive R&D has also ensured that packaging has become an integral part and a reflection of consumers’ personality and lifestyles.

India’s largest flexible packaging company, Uflex is in complete grip of the dynamic demands of today’s discerning customers. The company has pioneered never seen before innovations that have re-defined the contours of the flexible packaging industry. Uflex offers world class end to end flexible packaging solutions  that are unique, smart, intelligent and sustainable. Uflex’s promise to its customers ‘Innovation to create Differentiation’; ‘Proximity to Customers’ and ‘Providing the entire gamut of flexible packaging solutions’ has made the company an undisputed leader.

‘Humble beginnings often go a long way’, stands absolutely true for Ashok Chaturvedi who has been in the grind having a tryst with obstinate struggles in the early eighties. He foresaw the potential of flexible packaging industry when the others were clueless about it.

Ashok the youngest among five siblings grew up with a conviction that he will hit it big one day. His father Late Vasudev Chaturvedi used to manage a printing press. Soon after earning Bachelor’s degree in Chemistry from Christ Church College in Kanpur, Ashok set out to fend for himself. Having worked as a commission agent for a few years, selling packaging material for a very renowned packaging company, he thought of setting up his own venture with his small savings and ‘a never say die’ attitude. This is when he laid the foundation of his packaging business by producing small sachets for paan masala and shampoos to make them affordable and well within the reach of a common man. This was THE BIG SPARK that ignited and revolutionarized the way products were packaged.

Today Ashok Chaturvedi’s business has proliferated into a flourishing Indian Multinational Conglomerate with turnover in excess of 1 Billion USD. Ashok is often quoted as the ‘father of the flexible packaging industry in India’.

Ashok Chaturvedi is thus a visionary first generation entrepreneur and founder of the Uflex Group. The Group has interests in end to end flexible packaging solutions including biaxially oriented plastic films, chemicals, packaging and converting machines, rotogravure printing cylinders and holography. He is the architect of the Group’s vision and value-driven business strategy. Under his dynamic leadership the Group has evolved to become a globally present and recognized player in the flexible packaging industry.

In addition to State-of-the-art manufacturing facilities in Noida, Jammu and Malanpur, the Group today has 9 green field plants in 5 countries outside India i.e. USA, Mexico, Poland, Egypt & Dubai and the products are sold in nearly 140 countries across the globe. To his customers Ashok has three promises – the 3 Q’s – Quality, Quantity & Quickness and leading by example he has imbibed this in the culture of the organization. Ashok is a man of principles and virtues that truly reflect in the DNA of Uflex Group placing trust and respect; customer value creation; innovation; global perspective; speed in all directions and socio-environmental responsiveness at the helm.

Currently, the company’s flexible packaging group comprises several business functions like plastic films (with a cumulative global production capacity of 3,37,000 MT per annum); packaging (manufacturing a range of products spanning from micro pouches to big bags aggregating to 90,000 MT per annum in terms of capacity which by the end of this fiscal year will touch 100,000 MT per annum); engineering (packing and converting machine manufacturing for packaging), holography (value added service towards anti-counterfeiting measures), , printing cylinders (rotogravure cylinder manufacturing) and flexographic printing and chemical (inks, adhesives  and other chemical manufacturing).

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